Branding
Analysis & strategy
The first step for creating or updating a brand is understanding the problem and creating a strategy to solve it.
To do that, I first analyze your brand, e.g., its product, its pros and cons, its values, its personality.
Secondly, I analyze the market, e.g., your place in it, your direct competitors, other players in the market and the success examples.
Finally, I describe the problem and propose a strategy of how to solve it by visual means. Such strategy may include proposing a more fitting typography and/or colors, more “popping” graphic elements, changes to spacing & composition etc.
Logos
Logo is an inherent and arguably the most important part of visual brand identity.
My usual workflow starts with gathering inspiration and moodboarding, followed by physical sketching, finished by translating the sketches into digital form.
I present the logo in:
- Vector form & various file types (i.e., .AI, .PDF, .EPS, .SVG, .PNG)
- Different colors (i.e., original, inverted (for dark backgrounds), black, white)
- Additionally they may be presented in responsive adaptations (horizontal, vertical, different levels of detail)
Color palettes & typography
I pick colors and fonts that would both compliment each other and best match your brand‘s visual identity.
In addition, I propose their best combinations between themselves and recommend the best text formatting styles such as letter-spacing, line-height etc.
Style guidelines
I recommend guidelines for your brand’s future visual messaging that fit your brand the best.
Such guidelines may include:
- Logo safe zone
- Logo minimum size
- Correct Logo usage
- Color combinations
- Iconography
- Layout
- Photography
Brand books
A brand book or a brand style guide is used to have all your visual identity, its rules and some of its assets written down and in one place.
It’s not necessary for all brands, but every proper one has it.
I create them only after the foundations of the brand has been already done (e.g., logo, colors & typography) and present them in a PDF format.
Stationery
Stationery encompasses every bit of paper that your company uses in communicating with its customers and associates.
Such may include:
- Business cards
- Letterheads
- Envelopes
- Invoices
- Presentation folders
Other marketing materials
From uniform design to spaceship stickers. A brand can encompass infinite amounts of marketing materials, the categories above is just a start.
Contact me with your ideas and we’ll see what we can work out.
Illustration
Minimalistic illustrations
The field of illustration is filled with different styles and mediums.
Illustrations I do is of minimalistic / flat variety.
Flat design is a minimalistic design approach that emphasises usability. It features clean, open space, crisp edges, bright colours and two-dimensional illustrations.
Infographics
Infographics are graphic visual representations of information or data intended to present information quickly and clearly.
It’s used to make your data pretty and customer-friendly.
Animation
Minimalistic animations
From stop motion to CGI, animation has a wide field of different techniques and styles.
I do animations of minimalistic / flat variety.
Flat design is a minimalistic design approach that emphasises usability. It features clean, open space, crisp edges, bright colours and two-dimensional illustrations.
Motion design
Motion graphics are pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects.
It’s often used as a way to bring static graphics to life and tell a story.
Explainers
Explainer videos are short online marketing videos used to explain your company’s product or service.
Explainer videos are often placed on a landing page, your website’s home page, or a prominent product page.
Consultation
Brand audit
A brand audit is a checkup that evaluates your brand’s position in the marketplace, its strengths and weaknesses, and how to strengthen it.
I review your brand from graphic designer’s perspective. I analyze your business logo, brochures, product packaging, letterhead, business cards etc. Compare them to your online presence, including your business website, email marketing messages and newsletters, social media profiles and content marketing pieces. Are all of these elements consistent in terms of design, color and tone of voice? What can be improved? I try to answer these questions and offer improvements.
Design consulting
If you find yourself in need of any other consultation, feel free to hit me up.
I’ve gathered enough experience in various graphic design fields over the years to feel confident to offer you professional advice.
